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one day one marketing
agency:
BRAND development
graphic design, web design
SERVICES:
PROJECT:
Arraya is a modular workplace storage collection developed by Hamilton Casework in collaboration with Gensler. Working with One Day One Marketing, I helped develop the visual identity for the new product line and carried that brand across its digital presence.
The website was designed to introduce Arraya as a design-forward alternative to traditional workplace storage, pairing a refined visual system with product imagery, custom graphics and detailed information about the collection and its configurations.
a brand built around design.
The Arraya identity was developed to reflect the same architectural thinking behind the collection itself. The logo evolved through explorations of arches, curves and repeating forms, ultimately creating a simple, modern mark that feels connected to the product without representing it too literally.
That visual language extends beyond the logo into a system of geometric linework inspired by Arraya’s forms and proportions. Arches, radiating curves and structured patterns became flexible graphic elements that could carry the identity across the website and supporting brand materials.
Shaped by the product.
