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WASHINGTON, DC
LOCATION:
BRAND IDENTITY
BRANDING, PACKAGING, PRINT + DIGITAL
SERVICES:
PROJECT:
Cracked Eggery was built to stand out. Bright, bold and full of personality, the identity draws on the color, energy and nostalgia of the ’80s and ’90s — creating something that feels familiar without feeling expected.
That personality runs through the menu, too. From the names of the sandwiches, burritos and bowls to the graphics created around them, each has a character of its own — giving the brand endless opportunities to have fun while still feeling unmistakably Cracked.
BRIGHT. BOLD. CRACKED.
What started as a logo and visual identity has grown into a brand system that touches nearly every part of the Cracked experience. Packaging, menus, signage, restaurant graphics, merchandise, social media and more all build on the same recognizable visual language.
As Cracked has grown from a food truck to multiple restaurant locations, the identity has grown with it — flexible enough to take on new ideas, new spaces and new applications without losing the personality that made the brand distinctive from the start.
One brand. So many ways to show up.
